Our expertise:
Liquid courage.
Cyr specializes in concept-to-shelf development of beverage brands, focusing in premium spirits and RTDs across alcohol and cannabis.
A boutique studio consultancy of only 2 core members, we have enabled outsized successes for our clients. They to earn more from every sale, gain distributorship, grow, and improve M&A valuations.
The only award we continue to seek is our 100% client retention rate, with each client enjoying more than 10 years of collaboration.
Specific service categories:
Brand Strategy
& Positioning
We do this for Fortune 500s too. We use high-falutin' frameworks, hard questions, and zero intuition to dial in how you differentiate. The answer is NEVER "quality."
Naming
A great name grows from your positioning and resonates with your customer. Historic, emotional, playful and memorable. We follow through with URLs and trademark feasibility.
Branding & Story
Grounded in your mission, we craft your arsenal of tools and tales. Marks, taglines, manifestos - a full catalog of how you look and what to say.
Idea Prototyping
Test a product idea on your target market. A fast design sprint using draft concepts and 3D printing or glass sampling helps you get confirmation.
Packaging & Premiumization
Not just a pretty package. We find ways to add real value to your CMV, lift sales, then craft a trophy your customers and team are proud of.
Distributor Outreach & Marketing Support
As the guardian of your brand, we handle collateral, merch, vendor management, brand decks, :30 speeches and more so you get the attention you deserve.
What’s on tap
Brand Strategy & Positioning
We do this for Fortune 500s on the side. We use proven frameworks, hard questions, and zero intuition to dial in how you compete. HINT: the answer is never "quality."
Naming
A great name grows from your positioning. We uncover dozens, test for emotion and recall, identify URLs and trademark feasibility. It's 1/2 art, 1/2 science, and all grit.
Branding & Story
Grounded in your mission and purpose, we craft your arsenal of tools and tales. Marks, taglines, manifestos - a catalog of how you look and what to say.
Idea Prototyping
Test a product idea on your target market. A fast design sprint using draft concepts and 3D printing or glass sampling helps you get confirmation.
Packaging & Premiumization
Not just a pretty package. We find ways to add real value to your CMV, lift sales, then craft a trophy your customers and team are proud of.
Marketing Support
Websites, POS, ads, merch, the works. As the guardian of your brand, we handle design and vendor management to get that pint glass and store display just right.
Investor/Distributor Showcase
Ready to pursue the dream? We dress you up nicely. Armed with brand decks, sell sheets, and :30 speeches, you get the attention your masterpieces deserve.
Each brand is personally led and developed by creative director Brandon Cyr. His approach is informed by over 20 years in the fast moving CPG landscape, developing strategies that help brands stand out, earn more share-of gaze, and build brand affinity.
Because we are dedicated to long-term client relationships, we only accept 8 new brands every year. Our goal is not growth or awards — we focus on personal service, attention to detail, and surpassing expectations at each step. No matter the size or stage of your company, we believe in giving you equal service and dedicated focus.
Every brand or package we make is the best we’ve ever made.