Build on the past. But don’t stay there.
Siboney Centenario
United Brands/Ron Siboney
Services
Brand Identity
Packaging Design
3D Prototyping
Custom Glass & Closure
Neck Hanger Booklet Design
Materials Sourcing
Vendor Sourcing & Management
TL;DR
Case Study
With the launch of Centenario, Ron Siboney pays tribute to their history as the original and oldest rum maker in Santo Domingo.
As part of an effort to revamp the Ron Siboney brand, United Brands asked us help them establish Ron Siboney as the definitive Dominican rum and attract international distributors with this ultra-premium limited edition.
Our Solution:
Reference Siboney’s past and their confidence in the future through an elegant, simple shape and eco-conscious materials.
The contemporary design subtly represents an arrowhead tied to a wooden staff. Wide shoulders, sturdy base, and vertical lines frame the arrowhead with a modern and formidable silhouette.
Crafted to attract international distributors with their new flagship product, this product enters the market in Q4 2024.
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